Brief

Create a new concept for QASA, the second-hand home rental service, that speaks to Sweden's Gen Zers.

Idea

Swedes are known for patiently waiting for their turn. However, the rental crisis has significantly impacted young people in Sweden, with wait times reaching up to 30 years for a small apartment in major cities. As a result, standing in line and waiting for your turn is no longer effective. This is why QASA is on a mission to change the system. Here, your new home awaits you, not the other way around.

Team

Copywriters: Shalisa Taylor & Axel Boberg

Art Directors: Selma Lindén & Nelly Therén