Problem
Public perception of domestic abuse often focuses solely on physical violence, leaving emotional, psychological, and controlling behaviours underrepresented and misunderstood. As a result, many victims may not recognise their experiences as abuse, and neither does the world around them.

Insight
Abuse isn’t always visible. The most damaging forms of control can be silent or manipulative, making them harder to detect, name, and escape.

Solution
Create a campaign for Refuge that brings these invisible forms of abuse into the spotlight—helping victims feel seen and encouraging society to listen more closely to what isn’t being said.