Problem

1 in 4 women will experience domestic violence in their lifetime. Yet, many fear the consequences of seeking help or don’t know where to turn, leaving them in dangerous situations.

Insight
Studies show that men subconsciously tune out pink-coded advertisements and often avoid pink toiletries in the home due to their feminine scents, appearance, and feel. Thus, Sunsilks’ brand colours are the ultimate lifeline, hiding in plain sight.

Solution
Introducing Lifeline in Plain Sight, the pink support system seamlessly integrated into Sunsilk's branding, making the brand a trusted essential that helps millions of women worldwide.

Team

Copywriter: Shalisa Taylor

Art Directors: Nelly Therén & Selma Lindén

Read more about it here: https://www.resume.se/marknadsforing/tavling/berghs-blir-school-of-the-year-smaller-saklart-oerhort-hogt/

Young Ones Archives: https://www.oneclub.org/awards/youngones/-credit/172880/2025/all/all