Problem
In an age of overwhelming information and constant news updates, audiences often struggle to understand what’s truly important. Headlines move fast, but understanding the bigger picture is harder.
Insight
People don’t just want to know what's happening—they want to understand why it’s happening. There’s a growing need for journalism that provides not just facts but context and clarity.
Solution
Position EKOT as more than just a daily news source — it’s the lens that sharpens our view of the world. With rigorous investigative journalism, EKOT goes beyond the surface to uncover causes, reveal connections, and bring meaning to the news. The film will capture the power of context, showing how EKOT helps listeners stay informed and truly understand the world around them.
Team
Copywriters: Shalisa Taylor, Fanny Karlsson & Daniel Sjörs
Art Directors: Julia Jutterström & Jacqueline Axén Linderl
Sveriges Radio acquired the concept, paving the way for developing two additional ideas produced in collaboration with AHA Productions. The resulting films became key pieces in EKOT’s social media campaign, extending the reach and impact of Sveriges Radio’s trusted journalism.
A Deeper Picture of Reality/En djupare bild av verkligheten.
Brief
Create a new film concept for EKOT, Swedish Radio’s trusted news service. The concept should emphasise its unique role in today’s media landscape and enhance its connection with a modern, information-hungry audience.
Original film.
Films developed in collaboration with Sveriges Radio and AHA Productions.
Translated VO: Criminal gangs are recruiting children aged 12 to 15 to sell drugs. The drug trade often takes place after contact on social media.
Translated VO: Reported fraud cases are increasing significantly, according to new figures. In many instances, elderly women are targeted by romance scams.
Translated VO: This is EKOT. The snow season has become shorter in large parts of Sweden, and researchers link this to climate change in a new study.